Our first book, Seven Myths & Seven Realities of Generation X published in 1998, focused on the youth culture of young adults.

We have continued growing our speciality area of youth research, including kids, teens and young adults.

We are continually asked to speak at conferences concentrating on youth marketing and have worked with brands including:

• Virgin Mobile
• Sanity Music
• Large Magazine
• Graphite

As this market comes with its own unique needs, we can offer guidance and advice on the do and don'ts of communicating with young people.