Conducting qualitative research plays an important role in gathering evidence to support an argument - whether it be to build a business case, secure additional funding, create a new marketing campaign, solicit reactions to existing campaigns and strategic directions, or innovate in areas of new products and services.

Pophouse conducts:

• Qualitative focus groups
• Depth (one-on-one) interviews

Pophouse research clients have included:

• Pacific Publications
• Goldmark
• Angus & Coote
• Sunbeam Australia
• C&W Optus
• Coca Cola South Pacific
• Suntory Australia
• Deutsche Bank
• Cussons Pty Ltd
• Time Inc
• Roadshow Entertainment
• Reed Business Publications