Pophouse co-founder Tim Flattery coined the (now famous) phrase that "Ideas are the new Sheep's back for the 21st century".

Given that approximately 40% of all United States exports are ideas-based (for example Hollywood films or software), the opportunity for creation of original, groundbreaking ideas has never been more important, or more valuable.

The Pophouse Ideas Generation workshops have been a popular service for many of our clients. Ideas Generation Workshops focus on New Product Development - from product naming, to product formulation, to product positioning to packaging to distribution and often includes the marketing or communication opportunities that are relevant to that product or service.

Ideas Generation Workshops utilise a series of creative techniques all devised to allow for original, expansive thinking. The process has been used with success for variety of clients, including:

• Unilever
• Cussons
• Darling Harbour Authority
• The Commonwealth Bank of Australia

The book version of "Ideas Generation" was published in April 2000.